Business Profile: Riddle’s Jewelry

Riddle's Jewelry

Company Name: Riddle’s Jewelry

How long have you been in business? Celebrating 64 years this month! But open in Columbia since May 2023 (4 months)

What does your company do? Is it different from what it originally set out to do?

Riddle’s provides fine quality diamonds and a large selection of jewelry with a discerning eye on design workmanship, all at an exceptional value. 

What is your company’s mission or vision?

Riddle’s is in the love business. Our mission is to support your love story. Through proposals, anniversaries, graduation, becoming a mother, thanking your father, commemorating the death of a loved one, or even celebrating yourself, we’re here to assist you in these heartfelt moments in your life.

Who do you work with or seek to serve? Who are your best-fit customers?

Everyone and anyone who can appreciate jewelry and superior customer service!

If your company didn’t exist, what would your customers do?

If this company didn’t exist, customers would be stuck with being treated as a number with limited options at some other average jewelry store that won’t cater to their specific needs.

What features or capabilities do you have that other companies don’t:

Riddle’s has the capability to custom make anything your heart can dream of. Our in-store goldsmiths set us apart from the competition by having the ability to get things done quickly and securely. No more shipping your precious jewelry to an unknown location to be worked on by a strange person. You can meet with our jewelers and make sure you’re getting exactly what you need done correctly by a familiar face. 

Anything else you want WN members to know about your business?

At Riddle’s, we can’t wait to hear your love story and celebrate your life’s most memorable moments.


300 S Providence Rd
PO Box 1016
Columbia, Mo 65205